A few years ago, there was a significant trend for CIOs to add new tasks to their job titles: in addition to information, it was usual to find tech chiefs taking on responsibility for technology, digital, and product. It was hard to speak with CIOs without hearing about the importance of customer experiences, whether for internal users or external clients, from the refining of home-working programs to the deployment of new e-commerce channels. They should now demonstrate how technical innovations ranging from artificial intelligence to virtual reality can help their company identify new markets and generate new revenue streams. Automation, on the other hand, should come with a warning: while these tools might help IT teams with their day-to-day tasks, someone must ensure that new applications fulfill high dependability and security criteria. Since increased automation will need IT professionals to spend more time engaging and overseeing, businesses should prioritize training and development to ensure that employees are prepared for a shift in responsibilities.